Many brands believe that magazine and newspaper ad campaigns are ineffective in this era of digital and online marketing. Quite contrary to that belief, there are numerous benefits of newspaper advertising that simply cannot be mimicked by its online counterparts. From daily newspapers to magazine subscriptions, ads draw the attention of customers and potential clients by virtue of their lengthy and explanative content, timely and informative editorials, and high-quality images. Here is everything that you need to know about newspaper classified ads to promote your business.
Sensory Stimulation
No social media platform or digital marketing tools can replace the feel of the newspaper texture in your hand. They enjoy bookmarking pages that they want to revisit later. Also, one cannot easily get rid of a printed catalogue when compared to deleting an email and moving it to the bin. Unlike ads online or on digital platforms, print ads trigger multiple senses: the feel of the paper texture, the smell of the paper and ink, crisp sound of the paper will add life to the ad. By triggering multiple senses, the ad is easily retained in the memory of the reader for a longer time. Studies have shown that brands that appeal to more than 3 senses are more effective by a huge margin of 70%.
Powerful Impact
Print media is the ideal marketing forum for many reasons. It is easily accessible by the masses, highly engaging, creative and covers a wide range of information. Its a highly trusted source that has credible information. It reaches out to the masses or just certain demographic targets or local target audience. It is not only budget-friendly but also maximizes on reaching out to the maximum number of potential clients and customers.
Engagement factor
A newspaper contains a wide range of information right from news to politics to sports. Also, newspapers are quite straightforward – they don’t have any pop-up ads that are distracting to the reader. A newspaper tends to retain the attention of the reader for a longer duration than a mere email or a social media post. It is a trustworthy source of information, unlike the digital media where scams and spams are an everyday occurrence. When people are online, they tend to avoid ads and look for specific editorial content whereas an ad in the newspaper is equally a part of the reading experience as the editorial content.
In-Depth Content
Unlike digital media, newspaper content does not have a limit over the number of words or characters. You can choose to be elaborate or plain simple. Here, the readers have a chance to read your content in-depth and understand every aspect of it that you want them to. Even the tiniest pop-ups online distract us and most of us don’t even bother to look at it. Ads in newspapers are more easily accepted.
All these make newspaper ads a unique experience for the readers. Have you tried newspaper classified and display ads as a marketing strategy, yet? To book your newspaper ads in 3 simple steps, visit NewspaperAds. Our experts can also help craft an advertising strategy for you. Get in touch today!
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